Case Study: Does it pay to update your home before you sell?


I was a featured Vancouver real estate panel expert speaking on Home Staging this week, at an information seminar geared to selling and transitioning to a retirement community (

To illustrate my presentation, Staging – Marketing by Design, a recent case study of an East Vancouver property was shared. Held as an investment rental property for many years, the suggested “as is” (no improvements made) average list price consensus received was $838,000.

After consulting with House to Home ReDesigns, this house was made move-in ready (no immediate improvements required), to attract a Gen-X buyer. After completing recommended cosmetic improvements for highest ROI, and staging before listing, this seller sold for $161,000 more! (And this stager did a happy dance!)

These are a just few of the Before & Afters shared with the audience:

Before: outdated flooring & transitions between two different types chop up & visually shrink square footage After: uninterrupted sight lines, with no transitions, maximize perception of space.

Before: no buyer dreams of a kitchen like this! After: paint & adding a backsplash affordably added wow factor; stainless appliances kept listing competitive

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