What is the objective of professional “home staging”?

Once you make the decision to sell, you must no longer regard your house as your home, but as a product to market. Don’t leave thousands of dollars on the table by inadequate preparation! Savvy vendors enlist the objectivity and expertise of a trained staging professional to maximize their potential equity, while saving both time and unnecessary stress.

Thanks to the popularity of television shows such as The House Doctor and Sell This House, there is a growing awareness that there is a discernible difference in the way we live in a home and the way to present it as a house for sale. The all-too-common buyers lament of “This house doesn’t do anything for me!” are words no vendor wants to hear.

Clutter translates into undesirable. To redefine your home to appeal to the majority of prospective buyers, evidence of your lifestyle and decorating preferences must be de-emphasized. Remember, you are not trying to sell yourself, but the house!

Home staging creates a spacious look, one that is neutral without being bland, a house that invites buyers to daydream about living there themselves. A professional home stager showcases the selling features of your property with a designer’s flair while minimizing flaws, and presents your house an as ideal, move-in-ready living space The resulting transformation truly makes your house stand out from its market competitors!

Statistics show the benefits to staging. In a study conducted by realtor, Joy Valentine, professionally staged homes typically sold in less than half the time of the average days on market. She concluded, “Staging a house is presenting the dream, showing the way it could be. Actualizing that dream helps sellers get the most value for their properties.”

Before you list, set the stage to help prospective buyers dream of making your house their home!