What is the objective of professional “home staging”?

Leah — Thu, 16 Apr 2009 06:12:49 +0000

Once you make the decision to sell, you must no longer regard your house as your home, but as a product to market. Don’t leave thousands of dollars on the table by inadequate preparation! Savvy vendors enlist the objectivity and expertise of a trained staging professional to maximize their potential equity, while saving both time and unnecessary stress.

Thanks to the popularity of television shows such as The House Doctor and Sell This House, there is a growing awareness that there is a discernible difference in the way we live in a home and the way to present it as a house for sale. The all-too-common buyers lament of “This house doesn’t do anything for me!” are words no vendor wants to hear.

Clutter translates into undesirable. To redefine your home to appeal to the majority of prospective buyers, evidence of your lifestyle and decorating preferences must be de-emphasized. Remember, you are not trying to sell yourself, but the house!

Home staging creates a spacious look, one that is neutral without being bland, a house that invites buyers to daydream about living there themselves. A professional home stager showcases the selling features of your property with a designer’s flair while minimizing flaws, and presents your house an as ideal, move-in-ready living space The resulting transformation truly makes your house stand out from its market competitors!

Statistics show the benefits to staging. In a study conducted by realtor, Joy Valentine, professionally staged homes typically sold in less than half the time of the average days on market. She concluded, “Staging a house is presenting the dream, showing the way it could be. Actualizing that dream helps sellers get the most value for their properties.”

Before you list, set the stage to help prospective buyers dream of making your house their home!

What are the top 3 reasons to stage my home?

Leah — Wed, 11 Feb 2009 01:38:49 +0000

1. You don’t get a second chance to make a good first impression. NEW listings generate the highest amount of interest amongst realtors and prospective buyers. The greatest activity on your house will be in the initial weeks after listing. Your property will usually sell for its highest price during this time period. Professional home staging will maximize your marketability and that small window of opportunity to receive your highest offer. Why risk not being noticed, or worse, not getting an offer at all?

2. The investment in staging is far less than the price reduction of a listing! If your house should linger well beyond normal market time, buyers might tend to wonder what is wrong with it and may avoid it. Lowering the asking price is one response to generate interest. House to Home takes a conservative approach to suggested improvements. We focus on no-cost to low-cost recommendations. Remember, our goal is to make you money, not spend your money.

3. It is in your financial best interests to maximize your visual marketability and preserve your equity potential by having your house made move-in ready by a home staging specialist before you list. A modest investment for great gain!

House to Home ReDesigns » Real Estate

What is the objective of professional “home staging”?

What are the top 3 reasons to stage my home?